BD BARD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. They strongly believe in the potential of the HoloLens and want to use the device for the following three purposes:
To elaborate on this, and to give the employees of BD a clear understanding of what is possible, we organized an ideation workshop. Here’s what our day looked like:
We started off the workshop with an introduction to HoloLens, explaining what smartglasses are and why we focus on the HoloLens. By doing so, the HoloLens capabilities were discussed as well. To make these capabilities tangible, we demonstrated a few inspirational use cases.
What better way to discover the potential of the HoloLens 2 than testing it yourself? So that’s exactly what we did. We brought enough devices for everyone to play around with the HoloLens and to discover how intuitive and natural you interact with the device.
As BD already had some specific use cases in mind, we decided to prove the HoloLens’ capabilities by reenacting these scenarios during a live demonstration. We got creative, and our CTO and managing partner Wouter Martens got to be a doctor for the day.
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